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BIO

When I'm not dreaming up catchy headlines for JCPenney, I'm a busy mom of two kids, Myla and Liam, who inspire me every day. They challenge me to see the world in a different light, which is how my two children's books transpired: Sun, Moon & Friends and Silly Similes.


I love being creative!

At a young age, I joined Odyssey of the Mind, an international program that encourages students to embrace creative problem solving in a competitive environment. Weekends were filled with team-building activities, collaboration… and lots of paint and hot glue guns! It truly shaped how I think and create today. 

Your passion is your purpose

My master's in journalism, bachelor's in mass communication and minor in fashion have taken me on a journey from media to nonprofit to retail.


Now, as a Creative Copy Manager for JCPenney, I write for jcp.com, as well as emails, SMS (text messages), store signs, and social videos for Shaquille O'Neal's big & tall line, XLG. 


It's been a transformative time, especially in the last year as we've adopted AI. I've built three custom GPTs to improve efficiencies, specifically to help write headlines, subject lines and SMS. AI doesn’t scare me. I’m enthralled by it! 

Remember where you came from and you'll never get lost

In college, I interned at Texas Monthly, learning the ins & outs of publishing. At the same time, I was writing and designing my honors thesis, a magazine called Aspire. This experience, no doubt, opened the door for me to work at Plano Profile, a lifestyle magazine in Collin County that has since rebranded itself to Local Profile. I landed my dream job working at a magazine—and I was only 25. I covered community events, local restaurants, and interviewed more than 100 nonprofit leaders, published authors and local celebrities. I also joined Leadership Plano, Class XXV. It was a huge responsibility being the "voice" of the community, but I worked with a dynamic team to publish a well-respected magazine. 


Another milestone in my career was in 2012 when I became the Director of Communications for Every Orphan's Hope, a ministry that builds homes for orphans and widows in Africa. One widow becomes a "mama" to nine orphans and together, they form a family. I traveled to Zambia to hear their stories of overcoming poverty and finding strength in God. I photographed their beautiful smiles and recorded their voices to design audio greeting cards for their sponsors. The audio cards were a reminder to sponsors that their monthly investment was far more than a monetary transaction. 


Before Every Orphan's Hope, I took a position at Hilton Worldwide as a Content Editor, writing copy and editing photos for Hilton's elite family of brands. Mostly, I worked on their largest brand, Hampton Inn.


I love both digital and print media. From 2009–2017, I was a freelancer, and eventually Managing Editor, for Richardson Living magazine where I worked under the pseudonym Joy Rhodes. I have worked with several clients as a freelance writer or graphic designer, including Pizzeria Testa,  Sci-Tech Discovery Center and Destination Imagination. I've also contracted for an agency, Tandem Theory, and their client Sally Beauty. I mostly wrote copy for emails and store signs pushing the latest beauty trends, but I also developed a style guide for Sally's 400+ brands to ensure consistent communication.


My passion is creative storytelling. I hope you enjoy my work!

RESUME - Go On, Click!

Britney_Mott_Resume (pdf)Download

Brit Mott

972.342.1488 • britmott@gmail.com

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