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About Me

When I'm not dreaming up catchy headlines for JCPenney, I'm a busy mom to two curious kids, Myla and Liam, who inspire me every day.

They challenge me to make sense of the world, which is how my first children's book came about, Sun, Moon & Friends. 


I love being creative! At a young age, I joined Odyssey of the Mind, which taught me to think differently—and create wholeheartedly. Creative problem solving is a valuable asset, and I'm  fortunate to have had decades of experience honing this life skill.


LIGHTBULB MOMENTS turn passion into PURPOSE

My first year of college was an eye-opening one. I had every intention of studying anatomy and physical therapy, but my English professor encouraged me to pursue writing. After one journalism class, I knew I wanted to be a creative writer. I interned at Texas Monthly shadowing the art director and learning the ins & outs of magazine writing, photography and design. It was the perfect scenario because at the same time, I was designing my honors thesis, a magazine for college students called Aspire.


My master's in journalism, bachelor's in mass communication & minor in fashion merchandising have carried me on a journey from the media to the nonprofit sector to retail. Now, as a Creative Copy Manager for JCPenney, I contribute copy to jcp.com, emails, text messages, store signs, and social media channels. Last year, I wrote the script for this Shaquille O'Neal XLG social video: 'Twas the Night Before SHAQmas.


Prior to working at JCPenney, I was a copywriter for Tandem Theory and their client Sally Beauty. I wrote headlines and product copy for emails, videos and store signs, pushing the latest trends in haircare & skincare. I also organized a style guide for Sally Beauty's 400+ brands to ensure consistent communication.


A pivotal point in my career was when I became the Managing Editor at Plano Profile, a lifestyle magazine in Collin County that has since rebranded itself as Local Profile. Prior to taking the helm, I was the Assistant Editor, covering community events & learning HTML to manage the company's website. I worked with a dynamic team to publish a well-respected community publication, interviewing more than 100 nonprofit leaders, published authors and local celebrities. (I see you Pete Delkus).  


Another milestone in my career transpired in 2012, when I became the Director of Communications for Every Orphan's Hope, a ministry that builds homes for orphans and widows in Africa. One widow becomes a "mama" to nine orphans and together, they form a family. I traveled to Zambia to learn about their stories of overcoming poverty and finding strength in God. I photographed their beautiful smiles and recorded them saying "hello" so that I could design audio greeting cards for their sponsors in the U.S. The audio cards were a reminder to sponsors that their monthly investment was far more than a monetary transaction. A lightbulb moment, for sure.


Before Every Orphan's Hope, I took a position at Hilton Worldwide as a Content Editor. I wrote copy and edited photos for Hilton's elite family of brands. Mostly, I worked on Hampton Inn, Hilton's largest brand with 2,000 hotels worldwide.


I truly love both digital and print media. From 2009–2017, I was a freelancer, and eventually Managing Editor, for Richardson Living, another local lifestyle magazine where I worked under the pseudonym Joy Rhodes. I have worked with several clients as a freelance writer or graphic designer, including Pizzeria Testa,  Sci-Tech Discovery Center and Destination Imagination.


I am passionate about creative storytelling & I live for those lightbulb moments that turn passion into purpose.

RESUME - Go On, Click!

Britney_Mott_Resume (pdf)Download

Brit Mott

972.342.1488 • britmott@gmail.com

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